A Better Week!

Update! I have started to lose weight again despite pigging out on tortilla chips during the Super Bowl. Yes, I know that tortilla chips aren't in keeping with the paleo diet but it was a craving I just couldn't resist. Hopefully, I got it out of my system and I won't slide again (at least for awhile!). So, as of today, I have lost 10.5 pounds since the beginning of January and my clothes are definitely fitting better. Hooray! I am hopeful that I will meet my goal by the end of the month - only one more pound to go. Then, I will set my next goal of ten more pounds by June 1. Then, I will be back to the weight I was before I got married.

But getting back to the Super Bowl... I may be a cranky old lady but did some of the Super Bowl ads bother anyone else? It was hard to find an ad that didn't feature a woman scantily clad and for no good reason. Take for example, monster.com's ad of the beaver violinist. At the end of the ad it shows him reclining in a hot tub with a bikin-clad woman. Okay, I know that they're stretching reality with a violin-playing beaver to begin with but why would he be attracted to a human? The ad was really funny and eye-catching on its own without them throwing that in.

Then, the ad for Bridgestone tires has a man placing more value on his tires than his wife who is wearing some kind of tight black latex top. The Bud Light ads weren't exactly enlightened either in terms of their portrayal of women but that wasn't a big surprise as it was a beer commercial.

Dockers and Dodge both played on fears of male emasculation. Um, I really liked that car for myself by the way. Maybe they should've thought of viewers like me when they created that ad.

I know that the Super Bowl is supposed to be all about being macho but there are women viewers. According to marketingprofs.com in an article by Gary Myers:

• Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women.
• Who spends the most money as a consumer? Women spend approximately 85 percent; men spend only 15 percent.
• Who focuses more on the game—and who on the commercials? Though many women love football, and a lot of men enjoy seeing the new commercials, women focus more on the commercials... and men more on the game.

So, it seems like maybe the advertisers should be targeting their ads more to women during the Super Bowl. I'm not saying that there should be ads for tampons or makeup but maybe show a little more respect for women when creating an ad for beer or tires. We are not property and we're not out to emasculate all men - really we're not. Putting us down is not going to get us to buy your products.

My son has his five-year checkup with the doctor this morning. I have a lot to discuss with the pediatrician so I'm hoping I can keep alert. I had a hard time sleeping last night because of all the congestion from this cold. I am so ready for winter to be over!